Why are you in business?  Why do you do what you do?  What is important for people to know about you?  When your users have a clear idea of what you stand for and why you do business, there is identification to themselves, an association that is powerful when weighing key buying factors.  We want to tell your story, your passion for what you do, and why you are special.

We will first determine your target, the heavy user.  We also identify your sub-targets, additional audience segments.  Lifestyle orientation, psychographic information & what prompts the user to buy will help develop your brand.  

 The brand benefits take a look at the mind of the target and what is important when deciding to purchase.    The target and sub-targets are different audience segments and the benefits are distinctly different.   In both audience segments, targets and sub-targets, the key buying influencers are prioritized.  

 After finding out what is important, and what is not, to the target, investigating the competition will help determine what your brand delivers as opposed to the competition in the marketplace.  The brand strategy is born from seeing how you stack up. 

A solid market position is important to the target and is the essence of how your brand is associated.  Positioning is what says something about how and why you are in business. 

 Many start with advertising, a tactical approach and hope for the best.  This is where businesses lose continuity in their message & work from misconceptions about their own brand.  Your advertising should lend to your overall strategy.  Strategies are “why buy” and tactics are “why buy now.” 

5Twenty5 will tell your story, create an association to your brand, and generate compelling multi-platform content that will create action, sales, and interaction.